Aging and Wellness Expert

Download Complete Book "Global Population Ageing: Peril or Promise" represents a part of the teamwork and collaboration of the World Economic Forum's Global Agenda Council on Aging Society. The Council's long-term work to collaborate & present perspectives on global ageing and it's social & economic effects are addressed in this book. International thought leaders explore subjects like quality of life after retirement, how governments provide financial security through social contracts, the interactions of older & younger generations, how images of aging impact health outcomes, how businesses compensate for a shrinking work-force, and how health systems are responding to the changing needs of those living longer. Klaus Schwab, founder and executive chairman of the World Economic Forum, lauds the book as "the product of a true collaboration among the business, political, academic, and other leaders of society; and Dr. Margaret Chan, Director-General of the World Health Organization calls it a “must read”.

Download Chapter 4 Chapter 4: "The Media's Portrayal of Ageing"
by Colin Milner, Kay Van Norman, and Jenifer Milner
The Media’s Portrayal of Ageing explores how negative stereotypes of aging evolved, and how the media and marketers help perpetrate these negative stereotypes. “Expectations of aging impact health beliefs, choices, behaviors, and outcomes”, says Kay Van Norman, President of Brilliant Aging, “so changing these negative perceptions of aging has the potential to impact individuals as well as society as a whole.” “I was honored to contribute to this book and hope that media and marketers will take the information to heart and play a pivotal role in changing the way we all view aging.”