Kay's Biography


Kay Van Norman is an internationally known author, speaker and consultant specializing in adult wellness. With a masters degree in physical education and health she taught for Montana State University for 17 years where she also directed the Young at Heart exercise program for older adults. She then went on to direct the Keiser Institute on Aging, an international effort to bridge the gap between research and practice in the fields of gerontology, senior housing, fitness and older adult wellness.

A leading authority in senior exercise and wellness, Kay authored the book Exercise Programming for Older Adults, its revision Exercise and Wellness Programs for Older Adults (2010), and several book chapters. She's also written dozens of journal articles, a national position paper for the White House Conference on Aging, and an issue brief for the National Council on Aging's Center for Healthy Aging. In addition, her senior wellness products won a Best Practices Award from the National Council on Aging.

As a consultant Kay has spoken at scores of national and international conferences, and helped numerous organizations create and implement wellness initiatives. (link to client list) She also created an international Fall Prevention campaign that engaged over 1000 organizations and facilities in the U.S., Canada and Europe in a weeklong fall prevention initiative, and helped former U.S. Senator Burns' staff create a yearly Healthy Aging Conference for the state of Montana.

Kay is currently the founder and president of Brilliant Aging, a consulting firm specializing in improving older adult health, business development opportunities for companies interested in reaching older adult consumers, and employee wellness. She serves on the boards of the National Council on Aging's Health Promotion Institute, and the International Council on Active Aging. She lives in Montana with her husband, two sons and seven horses.

A list of Kay's Clients