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Kay’s Biography

Kay Van Norman is an internationally known writer, speaker and wellness consultant. She directed the Keiser Institute on Aging for 3 years, and currently serves on the International Council on Active Aging, American Senior Fitness Association, and Medical Fitness Network boards. She’s written two books, several chapters and scores of journal articles on aging well, and her healthy aging resources won a Best Practices Award from the National Council on Aging. Kay entered the Asian market in 2011, when her latest book, Exercise and Wellness for Older Adults, was translated into Chinese.

Kay is the founder and president of Brilliant Aging, a consulting firm committed to changing the way people view and experience aging. As a thought leader in healthy aging she has bridged two worlds – translating research from multiple disciplines into actionable tools and innovative solutions, and engaging business and industry as partners in healthy aging. Brilliant Aging customizes strategies to translate the global desire for healthy aging into business growth opportunities for diverse industries.  

As Director of the Keiser Institute on Aging (KIOA) Kay crafted collaborative wellness initiatives with world renowned researchers, industry leaders, and practitioners in gerontology, senior housing, fitness and older adult wellness. One such effort, KIOA’s comprehensive 6-week Fall Prevention Campaign, was implemented in over 1000 diverse sites around the world.

Kay has also mobilized action around important industry needs: engaging whole person wellness as the gold standard in senior living, championing exercise as key to functional independence, and combating ageism. When healthcare reform passed, Kay collaborated with Khristine Rogers of Get Booming, LLC to identify the unique senior living business growth opportunities triggered by Accountable Care legislation. In 2012 they created the Accountable Care Strategy Forum for the International Council on Active Aging, co-presenting with Dr. Kevin O’Neil, Chief Medical Officer of Brookdale Senior Living. They also wrote an often-cited article for the Journal on Active Aging, and piloted a complete quick-to-market solution to reduce avoidable hospital readmissions.  Opportunities to leverage healthcare reform solutions for business growth continue to exist for companies with healthy aging competencies.

Most recently, Kay created Vitality Portfolio®; a monthly subscription service to activate lifelong vitality through business and industry. Vitality Portfolio® uses the familiar structure of a financial portfolio to build lifelong health; namely assess vitality status, balance wellness assets, and make regular health deposits.  Kay has brought her unique perspective and extensive experience together to deliver information, opportunities and inspiration for healthy aging.  Contact Kay for information on giving Vitality Portfolio® as a value added service or premium gift to customers, clients, and prospects.   

kayvn@kayvannorman.com or (406) 587-0786