…Kay’s Biography

U.S. Surgeon General, Dr. Richard Carmona, and

Kay Van Norman, Healthy Aging Conference

 Kay Van Norman is an internationally known writer, speaker and wellness business development consultant. She directed the Keiser Institute on Aging for 3 years, and currently serves on both the International Council on Active Aging and American Senior Fitness Association boards. She’s written two books, several chapters and scores of journal articles on aging well, and her healthy aging resources won a Best Practices Award from the National Council on Aging. Kay entered the Asian market in 2011, when her latest book, Exercise and Wellness for Older Adults, was translated into Chinese, and she gave a keynote address for the 2012 International Institute for Physical Education Conference in Bangkok, Thailand.

 Kay is the founder and president of Brilliant Aging, a consulting firm committed to promoting lifelong vitality, and translating the rapidly building global momentum toward healthy aging into business growth opportunities for diverse industries.

 Kay is well known for her ability to translate research from multiple disciplines into actionable tools and innovative solutions for varied audiences. As Director of the Keiser Institute on Aging (KIOA) she worked with world renowned researchers, industry leaders, and practitioners to build bridges between gerontology, senior housing, fitness and older adult wellness, and crafted broad based collaborative initiatives. One such effort, KIOA’s comprehensive 6-week Fall Prevention Campaign, was implemented in over 1000 diverse sites around the world.

 A thought leader in active aging, Kay is also well known for her ability to spot important trends and mobilize national and international organizations into action. To neutralize ageism, she wrote an issue brief for the National Council on Aging, spoke at dozens of conferences, served as a catalyst for the International Council on Active Aging 2011 Changing the Way We Age © campaign, and co-wrote, The Media’s Portrayal of Aging, a chapter for the 2012 Global Economic Forum book, Global Ageing – Peril or Promise. She is currently mobilizing action around the concept of Purpose-Centered Senior Living, a pro-active strategy to create inspired living options for the next generation of senior consumers.

 Most recently, Kay, and Khristine Rogers of Get Booming, LLC, have joined forces to educate the senior living industry, and its venders, about the unique business growth opportunities triggered by Accountable Care legislation. They created a 2012 Accountable Care Strategy Forum for the International Council on Active Aging and wrote a comprehensive article for the February 2013 issue of the Journal on Active Aging, about opportunities driven by healthcare reform. Kay and Khristine are leveraging their respective strengths to create complete quick-to-market solutions for companies who want to optimize sales growth and lead with innovation in this new Accountable Care environment.

Kay lives in Bozeman, Montana, and can be contacted at

kayvn@kayvannorman.com or (406) 587-0786.