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Kay’s Biography

Kay Van Norman is an internationally known writer, keynote speaker and wellness consultant. She directed the Keiser Institute on Aging for 3 years, and currently serves on the International Council on Active Aging and the American Senior Fitness Association boards. She’s written two books, several chapters and scores of journal articles on aging well, and her healthy aging resources won a Best Practices Award from the National Council on Aging.

Kay entered the Asian market in 2011, when her latest book, Exercise and Wellness for Older Adults, was translated into Chinese. She also co-wrote a chapter on ageism for the 2012 World Economic Forum-Global Council on Aging book, Global Ageing Peril or Promise.

Kay is the founder and president of Brilliant Aging, a consulting firm committed to changing the way people view and experience aging. As a thought leader in healthy aging she has effectively translated research from multiple disciplines into actionable tools that help organizations and companies leverage healthy aging brand promises, grow business, and build consumer relationships.  

As Director of the Keiser Institute on Aging (KIOA) Kay crafted collaborative wellness initiatives with world renowned researchers, industry leaders, and practitioners in gerontology, senior housing, fitness and older adult wellness. One such effort, KIOA’s comprehensive 6-week Fall Prevention Campaign, was implemented in over 1000 diverse sites around the world.

Kay is well known for mobilizing action around important industry needs – engaging whole person wellness as the gold standard in senior living, championing exercise as key to functional independence, and uplifting resilience as key to lifelong vitality.  Kay has also demonstrated a longstanding commitment to overcoming ageism as a barrier to older adult well-being. She wrote a 2004 article for the Journal on Active Aging and a 2006 issue brief for the National Council on Aging revealing ageism’s impact on older adult physical activity, served as a catalyst for the International Council on Active Aging, Changing the Way We Age© campaign, co-wrote a chapter on ageism for the 2012 Global Economic Forum book, Global Ageing – Peril or Promise, and champions ageless thinking in all of her speaking and writing. 

When healthcare reform passed, Kay collaborated with industry leaders Khristine Rogers and Dr. Kevin O’Neil to create the Accountable Care Strategy Forum for the International Council on Active Aging; and with Khristine, co- wrote How Healthcare Reform Opens New Doors to Senior Living for the Journal on Active Aging and created practical hospital readmission solutions for senior living vendors.

Most recently, Kay has translated her depth of knowledge and experience into “one-source” access to on-line healthy aging resources that connect and engage consumers with your brand. Her Brilliant Aging® Content License delivers seamless access to healthy aging resources including; interactive web content that works 24/7 to expand your healthy aging profile and build relationships with inquires and prospects, expertly designed educational seminars and webinars, marketing event keynote speeches, and creative follow-up resources . Contact Kay (406) 587-0786 or www.kayvannorman.com to learn more.