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Kay’s Biography

Kay Van Norman is an internationally known writer, speaker and wellness consultant. She directed the Keiser Institute on Aging for 3 years, and currently serves on the International Council on Active Aging and the American Senior Fitness Association boards. She’s written two books, several chapters and scores of journal articles on aging well, and her healthy aging resources won a Best Practices Award from the National Council on Aging.

Kay entered the Asian market in 2011, when her latest book, Exercise and Wellness for Older Adults, was translated into Chinese. She also co-wrote a chapter for the 2012 World Economic Forum-Global Council on Aging book, Global Ageing Peril or Promise.

Kay is the founder and president of Brilliant Aging, a consulting firm committed to changing the way people view and experience aging. As a thought leader in healthy aging she has bridged two worlds by translating research from multiple disciplines into actionable tools that help business and industry support healthy aging in their communities.   

As Director of the Keiser Institute on Aging (KIOA) Kay crafted collaborative wellness initiatives with world renowned researchers, industry leaders, and practitioners in gerontology, senior housing, fitness and older adult wellness. One such effort, KIOA’s comprehensive 6-week Fall Prevention Campaign, was implemented in over 1000 diverse sites around the world.

Kay has also mobilized action around important industry needs – engaging whole person wellness as the gold standard in senior living, championing exercise as key to functional independence, and combating ageism. When healthcare reform passed, Kay collaborated with Khristine Rogers of Get Booming, LLC, and  Dr. Kevin O’Neil, Chief Medical Officer of Brookdale Senior Living to create the Accountable Care Strategy Forum for the International Council on Active Aging. Kay and Khristine also wrote an often-cited article for the Journal on Active Aging and created practical hospital readmission solutions for senior living venders.

Most recently, Kay has translated her depth of knowledge and experience into “one-source” content-based marketing solutions that connect and engage prospects with your brand. Her Brilliant Aging® yearly content license delivers seamless access to healthy aging content at every level of  engagement; interactive web content, expertly designed educational seminars and webinars, marketing event keynote speeches, and creative follow-up resources . Contact Kay (406) 587-0786 or www.kayvannorman.com to learn more.