Keynote Speaking

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Keynote pricing $4500.00-$8000.00        Let me custom fit a keynote to your audience needs 


National & International Presentations

“Kay is a dynamic and engaging speaker.  Her vast knowledge base and experience shine through during her workshops.  It’s evident she has a passion for changing the negative perception of aging and she wants us all to get involved personally and professionally.  Kay has a way about her that makes you want to follow her example and spread the word that we are vital, growing and thriving people no matter our age!”  Penny Cook, Executive Director Colorado Culture Change Coalition

“It was a privilege and honor to have Kay Van Norman, present the closing keynote at our 3rd annual Comprehensive Geriatric Education Program conference! Kay is a passionate and dynamic eldercare speaker who has an amazing ability to captivate and engage her audience. Her presentation “Young at Heart” was not only noted a conference favorite but also received a standing ovation by her audience. We WILL be asking her back!   Natalie Boucher, MSN, RN, CMSRN; Program Director, St Vincent Healthcare Comprehensive Geriatric Education Program

Kay is one of the most respected wellness professionals in the country.  Her passion for what she does is clearly evident.  I can wholeheartedly recommend her—I am sure your audience will be greatly pleased.  Dr. Kevin O’Neil, MD, Chief Medical Officer, Brookdale Senior Living 



International Positive Aging Conference, Sarasota, FL – Feb. 2014                               

Kay was a luncheon keynote speaker with a thought provoking look at how ageist expectations drive health beliefs, behaviors, and outcomes.

 “…powerful speaker, very inspirational”

“I heard myself in your speech and it changed my mind about a lot of things”

“I’ve never heard anyone put it that way – so real, specific, and helpful”   

“entertaining, informative…the best session I’ve attended by far!

2nd Institute of Physical Education International Conference

Bangkok, Thailand, 2012

Ms. Van Norman was honored to be chosen as a keynote speaker for this international conference on the subject of Removing Barriers to Older Adult Physical Activity. She also spoke at Krabi University in the Krabi Province of Southern Thailand.   


Seminar  Topics

Kay’s seminars are designed to be entertaining as well as content rich. Delivered with a combination of humor, real life stories, and breakthrough research, each session inspires the audience to embrace not just the possibility of aging well, but the probability of aging well – regardless of challenges.


 Running with Scissors  (a client favorite)

A humorous but thought provoking look at why we often have great intentions for improving health, yet have a noticeable gap between intentions and actions. This session explores how media images, social programs, cultural myths, and personal experiences weave a subconscious aging story that impacts health beliefs, behaviors and outcomes. It also describes the top 3 things you absolutely must do to age with vitality and purpose for your full lifespan.

The Encore Approach: Creating a Culture of Well-being in the Face of Challenges

When someone experiences a health crisis we want connection, independence and quality of life yet so often end up with fear, sadness, and diminished hope. This seminar describes how to keep the demands of managing illness or functional deficits from becoming the dominant culture of care (in congregate living or a single-family home), and offers practical strategies and tools to create instead – a culture of well-being. Kay will offer a clear roadmap and simple tools to use today, tomorrow and next week to create connection, hope and joy in spite of challenges.

Aging – It’s a Family Affair

This thought provoking seminar explores aging as a multi-generational, not a solitary, pursuit. We learn about aging through our parent’s experience, and in turn our children learn about aging through our experiences. It starts with some simple tools to reveal what kinds of “aging stories” are playing in your own mind, and the minds of those around you. How are they the same? How are they different? Then it offers practical Brilliant Aging tools and strategies to help build a culture of well-being; one that sustains a positive quality of life through health challenges and life transitions.

Great or not Expectations

Do you expect to be stronger and more agile 5 years from now than you are today? In the past 24 hours have you blamed age for physical or mental decline (i.e. I had a senior moment)? This fun interactive session starts with an ageism questionnaire to discover what you’re habitually thinking and saying about aging. Is it in line with what you hope will happen as you age; or have negative expectations hijacked your subconscious “aging story”? Do your best intentions for a healthy lifestyle fizzle out on the follow through? Learn a simple step by step plan to reframe beliefs and expectations about aging, and take action to live with vitality and purpose for your whole lifespan.

Creating Your Personal Vitality Portfolio™

The Vitality Portfolio™ approach to optimal aging uses the familiar structure of a financial portfolio – making regular deposits, balancing your assets, and taking time for yearly reviews and adjustment to forge a plan for lifelong vitality. Learn what wellness “deposits” you must make in each dimension of wellness to give yourself the best possible chance to age well, and gain practical tools and guidance to create your own personal Vitality Portfolio™.

Physical Activity and Independence

There are so many positive benefits to regular physical activity that – if it was a pill – would be the most widely prescribed medication on the planet! But, “why should I exercise, at my age”, is probably the most often used response to well-meaning exercise prompts. This session will help bridge the knowing-doing gap by framing the benefits of physical activity around things that are personally relevant on a daily basis. This session is a great combination of research, and practical demonstrations and tools to trigger changes in physical activity attitudes and behaviors.

Other Topics: Building Resilience, Removing Hidden Barriers to Healthy Aging, Strength & Power Training- Yes, You!, Five Tips for Brilliant Aging, Your Topic….!


Senior Living – Sample Titles

Healthcare Reform and Senior Living: How to leverage your investments in wellness to drive business growth in the new Accountable Care environment.

Creating Purpose-Centered Senior Living Communities: How to create senior living communities as “Centers for Elderhood”, where residents take up a cause or causes and become active agents of change in the broader community. A shift in mindset, with endless possibilities.

Beyond Whole Person Wellness – Creating Integrative Cultures: Creating a genuine sense of community and connection where all levels of function are embraced as part of an integrative culture. If you struggle with IL residents shunning those with functional limitations, this is the seminar for you.

Project Activate™: A Community-wide Resilience Initiative: An inside look at a comprehensive 6-month initiative designed to activate an ageless attitude, inspire daily physical activity, and trigger resilience.

Perceptions of Senior Living – Now and in the Future: Why do so many people lump senior living into one category – nursing homes? What will it take to change perceptions now, and what factors are driving future senior living options?


Recent Presentations

Longwood at Oakmont, Running with Scissors; Verona, PA August, 2016

Peconic Landing, Great, or not, Expectations; Greenport, NY, August, 2016

Certified Senior Advisor Conference, Vitality Portfolio®Financial Security and Lifelong Health; Washington, DC, August 2016

Positive Aging Trends in Senior Housing Panel; Washington, DC, August 2016

Touchmark at All Saints, Running with Scissors; Sioux Falls, SD, June, 2016

Functional Aging Institute– Aging Summit, Is Ageism Sabotaging Your Health; June, 2016

Pennsylvania Assisted Living Association, Running with Scissors; Lancaster, PA, May, 2016

Certified Senior Advisors Webinar, Surprising Barriers to Making Healthy Choices for Lifelong Vitality; Denver, CO, May, 2016

Masterpiece Living Lyceum, Cultivating a Successful Aging Team – Family and Caregivers; Denver, CO – April, 2016

International Council on Active Aging, Reducing Hospital Readmissions- Theory into Practice with Resistance Training; Orlando, FL, November, 2015

The Buckingham at Houston, Running with Scissors: Houston, TX, Sept. 2015

Aging Partners, Resilience and Aging: Lincoln, NB, August, 2015

Masterpiece Living Lyceum, Aging it’s a Family Affair, St. Petersburg, FL – April 2015

Heritage Healthcare Annual Meeting, Whole Person Wellness & Creating Cultures of Well-being, Charleston, SC – April 2015

Montana Governors Conference on Aging, Wellness Innovation, Bozeman,  MT – May 2014 

Masterpiece Living, Executive Forum, Fort Worth, TX -April, 2014

North Hill – NeedhamRunning With Scissors, Boston,  MA – April 2014

Masterpiece Living LyceumPower Training at Any Age, Ft Worth TX  – April 2014

Montana Rural Health Initiative Webinar:  Running With Scissors –  March 2014

Positive Aging Conference:  Running With Scissors, Sarasota,  FL – Feb. 2014

Bay Village of SarasotaRunning With Scissors, Sarasota Florida – Feb. 2014

ICAA Active Aging Conference Accountable Care – Leveraging Your Exercise and Wellness Programs, San Diego, CA – Nov. 2013

Leading Age Conference:  Assisted Living Solutions to Hospital Re-admissions,  Dallas, TX – October 2013

Project Activate Pilot launch:  Running With Scissors – Shelby,  MT –  Oct. 2013

Montana Health Association, Closing Keynote Address: Running with Scissors –Helena, MT – March  2013

Masterpiece Living Lyceum – Power of Possibilities; Atlanta, GA- Feb. 2013

Institute for Physical Education International Conference- Bangkok, Thailand– Keynote AddressHidden Barriers to Older Adult Physical Activity; – August 2012

International Council on Active Aging Conference: The Audacity of Potential, New Orleans, LA- Dec.2012; Purpose Centered Senior Living; New Orleans, LA – Dec. 2012  


Let Kay create a session customized to your specific needs (406) 587-0786