I'm happy to report that the fight against ageism got both a boost and a spotlight last week! I recently co-wrote a chapter titled, Media Portrayal of Ageing, for a book published by the Global Council on Ageing. The book, Global Ageing, Peril or Promise?, was launched at the Global Economic Summit in Davos, Switzerland on January 26th, and Margaret Chan, Director-General of the World Health Organization called it a "must read".

See below (News & Updates) to download a pdf of the whole book or download the chapter Media Portrayal of Ageing. The chapter explores how ageism got a foothold in society and how media and marketing images reinforce negative stereotypes that influence health beliefs and behaviors. It also offers some practical solutions for confronting and re-scripting the negative story of aging.