About Kay 



Kay Van Norman is an internationally acclaimed author, speaker and wellness consultant. She directed the Keiser Institute on Aging, and currently serves on the International Council on Active Aging and the American Senior Fitness Association boards. As an early pioneer and current thought leader in senior wellness, Kay’s work has impacted both the Active Aging Movement and Whole Person Wellness models in senior housing.

She’s written two books, several book chapters and scores of journal articles on aging well, and her healthy aging resources won a Best Practices Award from the National Council on Aging. Kay’s proprietary Vitality Portfolio® model for lifelong health is also featured in a chapter she wrote for an upcoming book by Chicken Soup for the Soul author Jack Canfield. 

She has worked with a broad range of companies including GE Healthcare, Brookdale, Sunrise, Keiser, NuStep, and Masterpiece Living to name a few; as well as scores of senior living communities, professional associations, government agencies, and senior service organizations. 

Kay’s international reach includes a Chinese translation of her book, Exercise and Wellness for Older Adults, a chapter on ageism written for the World Economic Forum-Global Council on Aging book, Global Ageing Peril or Promise, and numerous international keynote speeches. She also serves as a subject matter expert for the Growing Bolder Media Group an extensive network of radio, TV, print, and on-line platforms; the United Kingdom-based Sixty & Me web community of over 600,000 women over 60, and senior housing wellness leader Masterpiece Living.

As founder and president of consulting firm Brilliant Aging, Kay tracks industry trends and integrates research from multiple disciplines to help organizations leverage healthy aging brand promises, mobilize action around client needs, build consumer relationships, and grow business.

Kay’s unique ability to provide thought leadership and implement practical strategies, activates endless possibilities! She can help your Executive Team ignite your wellness brand and pull the thread of wellness innovations through all levels of care and all community sites. She can inspire professional and consumer audiences with keynote speeches, and create customized healthy aging content to meet your company goals.  Kay can also help you capture more website leads with her proprietary, turn-key content marketing innovation, and can serve as a healthy aging spokesperson to showcase your company’s wellness leadership. Bring your challenges and let’s have a conversation!

Email kayvn@kayvannorman.com for more information.